Yahoo! and Whereonearth Get More Relevant Together

In an offline world 80-90% of purchases happen within 8-10 miles of your home. We believe this will carry over into the online world and in an increasingly personalized internet, users should expect their search results to reflect their lives more precisely. Same for advertisers ‘ they need to target users with more meaningful, relevant ads based on the user’s locality.

To that end, today we have signed an agreement to acquire local online search and advertising technology company, Whereonearth as part of our effort to provide consumers and businesses with the best internet experience possible.

Whereonearth’s very talented team of software engineers and Geographic Information Systems (GIS) experts have worked hard to develop sophisticated technology that contains a unique combination of global data and software algorithms that make local search possible. Together, we’ll be able to provide the most geo-relevant information across all of Yahoo!’s products and services.

With that, I welcome Whereonearth into the Yahoo! family. Keep an eye out for future implementations of this technology – you’ll soon find these enhanced services in search marketing, search, local/maps, mobile and personals.

For additional thoughts directly from the source, CEO Dev Patel, head on over to Whereonearth.

Bassel Ojjeh
Vice President, Strategic Data Solutions, Yahoo!

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