Announcing Media RSS 1.0

Since we href="http://www.ysearchblog.com/archives/000060.html">first announced
Media RSS back in December, we’ve been hard at work with the href="http://groups.yahoo.com/group/rss-media/">rss-media
community (now over 250 members strong!) to hammer out a release
version of the standard. Thanks to a lot of overall participation, we
now have Media RSS 1.0
completed and published. A very sincere thanks to everyone in the
rss-media group who made this milestone possible!

Media RSS support outside of Yahoo! has also begun to take root,
with support for Media RSS already present in online RSS tools like href="http://www.feedburner.com">FeedBurner‘s href="http://www.burningdoor.com/feedburner/archives/001162.html">SmartCast
feature, Blogdigger, and
the Windows version of the href="http://antisnottv.net/">FireANT video aggregator, in
addition to content sites publishing Media RSS feeds such as href="http://www.fotothing.com/">Fotothing and blogs like href="http://www.solitude.dk/">solitude.dk. Of course, we’re
already supporting Media RSS in our href="http://developer.yahoo.net/">Web Services XML API for Video
Search.

As I mentioned in href="http://www.ysearchblog.com/archives/000106.html">my last blog
post on Video Search, one of the big drivers for online video
hosting are sites like href="http://www.ourmedia.org/">Ourmedia. I’m glad to have a
chance today to introduce Marc Canter from Ourmedia to the Yahoo!
Search Blog, and to talk more about about the future of online
video.

I’ll let Marc href="http://www.ysearchblog.com/archives/000112.html">take it from
here. I’m looking forward to see what applications people come up
with for Media RSS!

Andy Volk

Product Manager, Yahoo! Video Search