Around this time of year, I like to watch for trends in search as it relates to holiday shopping - what are the most popular items people are searching for?

1. Digital camera
2. Nintendo DS
3. ipod
4. Playstation 2
5. Flowers
6. Toys
7. Ugg
8. Terrain Twister
9. Xbox
10. Furreal Friends

That got me wondering what people are actually buying, so I checked our Yahoo! Shopping Holiday Gift Center for the most popular items being purchased:

Toys:
1. Nintendo DS
2. Barbie
3. Tamagotchi Connection
4. Leap Frog learning toys
5. Furreal Friends

Tech Gadgets:
1. Digital camera
2. MP3 players (especially ipod)
3. Mobile phones
4. PDA’s
5. Home theater

Clothing & Accessories:
1. Burberry scarves
2. Ugg boots
3. Puma sneakers
4. Lacoste Pique Polos
5. Skagen watches

If you’re like the rest of us and still haven’t finished your holiday shopping, hopefully the above lists offer some ideas. You might also want to check out the Yahoo! Shopping Last Minute Gift Center. It refreshes in real-time so it only displays the merchants who can deliver products on or before Christmas.

If previous years are any indication, the really last minute shoppers will be sending gift baskets or flowers on the 24th. I’m guessing your brother would prefer a digital camera instead of a box of pears so — start shopping!

Greg Gunwall
Sr. Product Manager
Yahoo! Shopping