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	<title>Comments on: Jerry&#8217;s Take On What&#8217;s Next in Search</title>
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	<link>http://www.ysearchblog.com/2004/10/28/jerrys-take-on-whats-next-in-search/</link>
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		<title>By: Adam</title>
		<link>http://www.ysearchblog.com/2004/10/28/jerrys-take-on-whats-next-in-search/comment-page-1/#comment-384</link>
		<dc:creator>Adam</dc:creator>
		<pubDate>Fri, 20 Apr 2007 04:17:55 +0000</pubDate>
		<guid isPermaLink="false">http://ysearchblog.com/blog/2004/10/28/jerrys-take-on-whats-next-in-search/#comment-384</guid>
		<description>This is interesting site, got good information about site.  Even I have similar site as would give few information about my site.....Develop and implement strategic and tactical web site focused marketing strategies that will accomplish your Goal.....If you want more information about site click the link marketing
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		<content:encoded><![CDATA[<p>This is interesting site, got good information about site.  Even I have similar site as would give few information about my site&#8230;..Develop and implement strategic and tactical web site focused marketing strategies that will accomplish your Goal&#8230;..If you want more information about site click the link marketing</p>
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		<title>By: basu</title>
		<link>http://www.ysearchblog.com/2004/10/28/jerrys-take-on-whats-next-in-search/comment-page-1/#comment-383</link>
		<dc:creator>basu</dc:creator>
		<pubDate>Sun, 07 Jan 2007 14:34:45 +0000</pubDate>
		<guid isPermaLink="false">http://ysearchblog.com/blog/2004/10/28/jerrys-take-on-whats-next-in-search/#comment-383</guid>
		<description>I was intrigued by the topic as the rest here ... What&#039;s next ? I would like to ask a question - is there a possibility of 3D becoming popular and people searching on shapes &amp; 3D information in future? How long will the market take to adopt this concept?
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		<content:encoded><![CDATA[<p>I was intrigued by the topic as the rest here &#8230; What&#8217;s next ? I would like to ask a question &#8211; is there a possibility of 3D becoming popular and people searching on shapes &#038; 3D information in future? How long will the market take to adopt this concept?</p>
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		<title>By: D.T.</title>
		<link>http://www.ysearchblog.com/2004/10/28/jerrys-take-on-whats-next-in-search/comment-page-1/#comment-382</link>
		<dc:creator>D.T.</dc:creator>
		<pubDate>Thu, 02 Nov 2006 00:00:11 +0000</pubDate>
		<guid isPermaLink="false">http://ysearchblog.com/blog/2004/10/28/jerrys-take-on-whats-next-in-search/#comment-382</guid>
		<description>The question to ask now isn&#039;t if or when; it&#039;s &quot;what else.&quot;

This is a very good observation. &quot;What else&quot;, The truth of the matter is that we will never be able to fix these problems in the context of building webpages and websites. The web is much to primitive to solve problems of complexity. Something is missing. That &quot;What else&quot; is a technology called V2. You wont have to go to the internet via the web, it will come to you via V2. Check it out at www.Webkiller.net
</description>
		<content:encoded><![CDATA[<p>The question to ask now isn&#8217;t if or when; it&#8217;s &#8220;what else.&#8221;</p>
<p>This is a very good observation. &#8220;What else&#8221;, The truth of the matter is that we will never be able to fix these problems in the context of building webpages and websites. The web is much to primitive to solve problems of complexity. Something is missing. That &#8220;What else&#8221; is a technology called V2. You wont have to go to the internet via the web, it will come to you via V2. Check it out at <a href="http://www.Webkiller.net" rel="nofollow">http://www.Webkiller.net</a></p>
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		<title>By: Megan</title>
		<link>http://www.ysearchblog.com/2004/10/28/jerrys-take-on-whats-next-in-search/comment-page-1/#comment-381</link>
		<dc:creator>Megan</dc:creator>
		<pubDate>Fri, 18 Aug 2006 16:02:09 +0000</pubDate>
		<guid isPermaLink="false">http://ysearchblog.com/blog/2004/10/28/jerrys-take-on-whats-next-in-search/#comment-381</guid>
		<description>Is it true that that name &quot;Yahoo!&quot; does indeed come not only from acronym for &quot;Yet Another Hierarchical Officious Oracle&quot; but from the classic book Gulliver&#039;s Travels  by Jonathon Swift as well?
</description>
		<content:encoded><![CDATA[<p>Is it true that that name &#8220;Yahoo!&#8221; does indeed come not only from acronym for &#8220;Yet Another Hierarchical Officious Oracle&#8221; but from the classic book Gulliver&#8217;s Travels  by Jonathon Swift as well?</p>
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		<title>By: Bob Afifi</title>
		<link>http://www.ysearchblog.com/2004/10/28/jerrys-take-on-whats-next-in-search/comment-page-1/#comment-380</link>
		<dc:creator>Bob Afifi</dc:creator>
		<pubDate>Sun, 19 Jun 2005 15:27:40 +0000</pubDate>
		<guid isPermaLink="false">http://ysearchblog.com/blog/2004/10/28/jerrys-take-on-whats-next-in-search/#comment-380</guid>
		<description>Is there anybody at Yahoo! to talk to about the search function of Yahoo! Groups? For a major search engine like Yahoo! to have such a poor search utility is out of character with the rest of the site.  Is this a bug, oversight, what??

Many thanks in advance,

-Bob
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		<content:encoded><![CDATA[<p>Is there anybody at Yahoo! to talk to about the search function of Yahoo! Groups? For a major search engine like Yahoo! to have such a poor search utility is out of character with the rest of the site.  Is this a bug, oversight, what??</p>
<p>Many thanks in advance,</p>
<p>-Bob</p>
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		<title>By: iProceed.com</title>
		<link>http://www.ysearchblog.com/2004/10/28/jerrys-take-on-whats-next-in-search/comment-page-1/#comment-379</link>
		<dc:creator>iProceed.com</dc:creator>
		<pubDate>Tue, 16 Nov 2004 22:22:27 +0000</pubDate>
		<guid isPermaLink="false">http://ysearchblog.com/blog/2004/10/28/jerrys-take-on-whats-next-in-search/#comment-379</guid>
		<description>Congratulations on your excellent work in recent weeks.  We had sort of given up on Yahoo because almost all of our traffic was coming from Google.  We are now seeing that things are changing, at least on our website/blog.  We are seeing that the results produced by Yahoo search are much more accurate now and we get high quality traffic.

Keep up the good work.  Competition is good for all.
</description>
		<content:encoded><![CDATA[<p>Congratulations on your excellent work in recent weeks.  We had sort of given up on Yahoo because almost all of our traffic was coming from Google.  We are now seeing that things are changing, at least on our website/blog.  We are seeing that the results produced by Yahoo search are much more accurate now and we get high quality traffic.</p>
<p>Keep up the good work.  Competition is good for all.</p>
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		<title>By: Tom Philo</title>
		<link>http://www.ysearchblog.com/2004/10/28/jerrys-take-on-whats-next-in-search/comment-page-1/#comment-378</link>
		<dc:creator>Tom Philo</dc:creator>
		<pubDate>Fri, 05 Nov 2004 00:13:01 +0000</pubDate>
		<guid isPermaLink="false">http://ysearchblog.com/blog/2004/10/28/jerrys-take-on-whats-next-in-search/#comment-378</guid>
		<description>Personalization can be overused both semantically and operationally.

If a system is always in training to &quot;personalize&quot; results based on past history then by design is will also narrow - exclude - results based on PAST precedents - not necessarily what is currently being researched / purchased / or wanting to know about NOW.

No different than the newspaper editor&#039;s way of selecting stories. The wire service makes a decision as to what it will put onto the wire, the editor then eliminates what he thinks people are not interested in, then elimiates what there is no room for, and only after that do users get to eliminate what is left - but this is after three layers of filtering has already been done that most are not aware of.

The way personalization is being thought about and implemented now is effectively doing the same thing.

As long as users have a way of turning it OFF so as to take on the responsibilty of being their own editor will I think personalization - filtering - will be useful.

Of course, in dealing with masses of people, most people do not want to take on that responsibilty and are happy to let others dictate what is filtered out and what is ultimately delivered to them.

Tom Philo
&lt;a href=&quot;http://www.taphilo.com&quot; rel=&quot;nofollow&quot;&gt;http://www.taphilo.com&lt;/a&gt;
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		<content:encoded><![CDATA[<p>Personalization can be overused both semantically and operationally.</p>
<p>If a system is always in training to &#8220;personalize&#8221; results based on past history then by design is will also narrow &#8211; exclude &#8211; results based on PAST precedents &#8211; not necessarily what is currently being researched / purchased / or wanting to know about NOW.</p>
<p>No different than the newspaper editor&#8217;s way of selecting stories. The wire service makes a decision as to what it will put onto the wire, the editor then eliminates what he thinks people are not interested in, then elimiates what there is no room for, and only after that do users get to eliminate what is left &#8211; but this is after three layers of filtering has already been done that most are not aware of.</p>
<p>The way personalization is being thought about and implemented now is effectively doing the same thing.</p>
<p>As long as users have a way of turning it OFF so as to take on the responsibilty of being their own editor will I think personalization &#8211; filtering &#8211; will be useful.</p>
<p>Of course, in dealing with masses of people, most people do not want to take on that responsibilty and are happy to let others dictate what is filtered out and what is ultimately delivered to them.</p>
<p>Tom Philo<br />
<a href="http://www.taphilo.com" rel="nofollow">http://www.taphilo.com</a></p>
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		<title>By: James Gordon</title>
		<link>http://www.ysearchblog.com/2004/10/28/jerrys-take-on-whats-next-in-search/comment-page-1/#comment-377</link>
		<dc:creator>James Gordon</dc:creator>
		<pubDate>Tue, 02 Nov 2004 17:05:39 +0000</pubDate>
		<guid isPermaLink="false">http://ysearchblog.com/blog/2004/10/28/jerrys-take-on-whats-next-in-search/#comment-377</guid>
		<description>In Jerry Yang&#039;s most recent post to the Yahoo! Search Blog, he says &quot;people expect to find precisely what they&#039;re looking for exactly as it relates to them.&quot; Some of the points in Jerry&#039;s post and the subsequent comments seem to be pointing towards behavoral analysis in order to deliver relevancy.
This IMHO is a fundamentally flawed argument as it will result in the views of a minority imposing their views on the majority.
What is needed is an understanding of the language being used or in short a linguistics approach that produces an element as yet unknown in the field of
search: context. With a sense of understanding the context of a query, results can be filtered to be entirely relevant to the query. The &#039;Java&#039;
example is a good one and it is worth bearing in mind that with the growth in domain name sales, virtually every word in the English language has more than one meaning now.
This is a new paradigm for search but will certainly be the way forward.
Have you seen the work done by linguist Prof. David Crystal and his company Crystal Semantics? They have some great linguistics based products for search and seem to deliver context solutions which solves problems like the many meanings of &#039;apple&#039;. Worth a look.
</description>
		<content:encoded><![CDATA[<p>In Jerry Yang&#8217;s most recent post to the Yahoo! Search Blog, he says &#8220;people expect to find precisely what they&#8217;re looking for exactly as it relates to them.&#8221; Some of the points in Jerry&#8217;s post and the subsequent comments seem to be pointing towards behavoral analysis in order to deliver relevancy.<br />
This IMHO is a fundamentally flawed argument as it will result in the views of a minority imposing their views on the majority.<br />
What is needed is an understanding of the language being used or in short a linguistics approach that produces an element as yet unknown in the field of<br />
search: context. With a sense of understanding the context of a query, results can be filtered to be entirely relevant to the query. The &#8216;Java&#8217;<br />
example is a good one and it is worth bearing in mind that with the growth in domain name sales, virtually every word in the English language has more than one meaning now.<br />
This is a new paradigm for search but will certainly be the way forward.<br />
Have you seen the work done by linguist Prof. David Crystal and his company Crystal Semantics? They have some great linguistics based products for search and seem to deliver context solutions which solves problems like the many meanings of &#8216;apple&#8217;. Worth a look.</p>
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		<title>By: Thomas Hawk</title>
		<link>http://www.ysearchblog.com/2004/10/28/jerrys-take-on-whats-next-in-search/comment-page-1/#comment-376</link>
		<dc:creator>Thomas Hawk</dc:creator>
		<pubDate>Tue, 02 Nov 2004 17:00:08 +0000</pubDate>
		<guid isPermaLink="false">http://ysearchblog.com/blog/2004/10/28/jerrys-take-on-whats-next-in-search/#comment-376</guid>
		<description>So if Google&#039;s not building a browser then why are they appearing on my sitemeter report?

&lt;a href=&quot;http://thomashawk.com/2004/11/if-googles-not-creating-browser-then.html&quot; rel=&quot;nofollow&quot;&gt;http://thomashawk.com/2004/11/if-googles-not-creating-browser-then.html&lt;/a&gt;
</description>
		<content:encoded><![CDATA[<p>So if Google&#8217;s not building a browser then why are they appearing on my sitemeter report?</p>
<p><a href="http://thomashawk.com/2004/11/if-googles-not-creating-browser-then.html" rel="nofollow">http://thomashawk.com/2004/11/if-googles-not-creating-browser-then.html</a></p>
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		<title>By: peter da vanzo</title>
		<link>http://www.ysearchblog.com/2004/10/28/jerrys-take-on-whats-next-in-search/comment-page-1/#comment-375</link>
		<dc:creator>peter da vanzo</dc:creator>
		<pubDate>Tue, 02 Nov 2004 03:21:21 +0000</pubDate>
		<guid isPermaLink="false">http://ysearchblog.com/blog/2004/10/28/jerrys-take-on-whats-next-in-search/#comment-375</guid>
		<description>Personalisation? I&#039;m wondering if this area is being a little over-thought.

How about working on providing a more powerful tool so that the users can extract information more easily themselves, rather than trying to second-guess them?

For example, cluster the results and prompt the user with clarifying questions. &quot;Did you mean java as in coffee or java as in programming language&quot;.
</description>
		<content:encoded><![CDATA[<p>Personalisation? I&#8217;m wondering if this area is being a little over-thought.</p>
<p>How about working on providing a more powerful tool so that the users can extract information more easily themselves, rather than trying to second-guess them?</p>
<p>For example, cluster the results and prompt the user with clarifying questions. &#8220;Did you mean java as in coffee or java as in programming language&#8221;.</p>
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